A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.
History of video
Len Lye- Colourbox 1939
- Experimental - trying out new things
- Ground breaking
- Advertisement
- Visuals respond to the film
Nat King Cole - Frim Fram Sauce 1945
- Lip Sync
- Pointless shot of a female (male gaze)
- playing around with the motion of 'looking' and being 'looked at'
The Beatles - 'Cant Buy Me Love' 1964
- Part of a film
- No lip syncing or singing
- using the relationship between sound and visual
- Developing a long term brand/image
Madonna - Open Your Heart 1986
- 1980's - Initial development of music videos - huge budgets spent - birth of MTV
- Narrative based
- Ambiguous
- Male Gaze - We are looking at the people looking at Madonna (In control, not just objectified)
Fifty Cent - The Candy Shop 2005
- Narrative Based
- HipHop/Rap genre - Male Gaze
- Produce Placement
DangerMouse - The Grey Video 2006
- Intertextuality
- Cultural Capital - Understood context/references
- Media 2.0 - Audience is making and doing things - responding to music videos
Main Themes that occur:
- Male Gaze - temporary video play around with this
- Narrative Based
- Playing around with the motion of lookinf
- Lip Sync
- Developing a brand or image
- Responding to sound (Visual)
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