Wednesday, 6 November 2013

CD Covers- Technical and Visual codes

The key purposes of a CD cover are to...

1) Construct a star image
  • Mode of Address
  • Layout Style
  • Use of Colour
2) Communicate the genre
  • What visual codes are used? (signs, connotes, anchorage)
  • What technical codes are used? (uses of technology to create meaning)
3) Provide a unique selling point
  • How is it different to the artist's other albums?
  • How is it different to other artists in the same genre?

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