1) Construct a star image
- Mode of Address
- Layout Style
- Use of Colour
2) Communicate the genre
- What visual codes are used? (signs, connotes, anchorage)
- What technical codes are used? (uses of technology to create meaning)
3) Provide a unique selling point
- How is it different to the artist's other albums?
- How is it different to other artists in the same genre?