Sunday, 15 September 2013

Andrew Goodwin and Music Videos 1.Genre Characteristics

1. Music videos demonstrate genre characteristics, for example:


  • Subgenre of pop music
  • Typical genres include: pop, dance, R&B, HipHop, Country, Rock
Typical Characteristic include:
  • Auto-tuned vocals
  • Choreographed dancing
  • Emphasis on visual appeal - Photogenic faces, unique body physiques, immaculate and designer clothing
Lyrics focus on issues such as, (sexual/emotional) love/relationships, finding yourself, friendship, coming of age, fitting in and growing up and repeated chorus lines along with a generally happy tune in the background are typical conventions.

  • Mainly bout having fun (no serious message)
  • Brightly lit -fairly high key lighting
  • Colourful Mise En Scene
  • Smooth camera Movements 
  • Confrentational
  • Safe form of rebellion 
  • Literal meaning


Justin Bieber - Boyfriend

Demi Lovato - Heart Attack

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