Sunday, 15 September 2013

What is a music video?

What is a music video?

music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.

History of video

Len Lye- Colourbox 1939

  • Experimental - trying out new things
  • Ground breaking
  • Advertisement
  • Visuals respond to the film

Nat King Cole - Frim Fram Sauce 1945

  • Lip Sync
  • Pointless shot of a female (male gaze)
  • playing around with the motion of 'looking' and being 'looked at'

The Beatles - 'Cant Buy Me Love' 1964

  • Part of a film
  • No lip syncing or singing
  • using the relationship between sound and visual
  • Developing a long term brand/image

Madonna - Open Your Heart 1986

  • 1980's - Initial development of music videos - huge budgets spent - birth of MTV
  • Narrative based
  • Ambiguous 
  • Male Gaze - We are looking at the people looking at Madonna (In control, not just objectified)

Fifty Cent - The Candy Shop 2005

  • Narrative Based
  • HipHop/Rap genre - Male Gaze
  • Produce Placement

DangerMouse - The Grey Video 2006

  • Intertextuality
  • Cultural Capital - Understood context/references
  • Media 2.0 - Audience is making and doing things - responding to music videos

Main Themes that occur:

  • Male Gaze - temporary video play around with this
  • Narrative Based
  • Playing around with the motion of lookinf
  • Lip Sync
  • Developing a brand or image
  • Responding to sound (Visual)

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